At Scope Technologies, we are proud that our flagship remote aerial roof measurement service, RoofScope, provides the most accurate reports in the industry. In fact, we back that up with a guarantee that every RoofScopeX, RoofScope, and RoofScope+ report will be no less than 99% accurate.
But we also understand that measurements are only part of the journey. Our customers must be able to execute on those measurements by turning them into estimates and work orders. That’s why we developed ProDocs, our estimating and work-order software that instantly creates the documentation our customers need to win the job and do the job with maximum efficiency.
The Impact of Branded Estimates
One aspect of ProDocs that we’ve never compromised on is giving our customers the ability to customize that paperwork with their own branding, such as logos and colors. This isn’t just a nice perk. The impact of branding estimates is undeniable:
Branding By The Numbers
- Professionally branded estimates improve trust and credibility, increasing the likelihood of winning bids by up to 15%.
- Homeowners are 5-10% more likely to approve premium pricing and less likely to ask for discounts when presented with a polished, branded estimate.
- A strong, clear brand earns repeat and referred business—up to 20% more revenue from existing customers.
Add It Up
Consider a close rate of 30%. A 15% increase bumps that up to 34.5%. Now, consider a 10% boost in revenue due to customers approving premium pricing and negotiating fewer discounts. Suddenly, a $20,000 job is $22,000.
With RoofScope’s unparalleled accuracy, profit margins can increase as much as 15% by eliminating unnecessary costs.
Comparing the Numbers
Traditional Estimates
- 100 bids x 30% close rate = 30 jobs
- Average project fee = $20,000
- Average profit margin = 30%
- Annual gross revenue = $600,000
- Annual profit = $180,000
Branded Estimates with RoofScope
- 100 bids x 34.5% close rate = 35 jobs
- Average project fee = $22,000
- Average profit margin = 34.5%
- Annual gross revenue = $770,000
- Annual profit = $265,650
The Real Impact of Branding and Accuracy
This results in an astonishing 48% increase in annual profits. This is why we do what we do at Scope Technologies. We are dedicated to helping our customers find and grow their successes and profits. And we don’t just do that with one “hook.”
We provide a comprehensive, end-to-end platform with the most accurate measurements, competitive pricing, incredibly fast turnaround times, and the software and tools that allow professionals to capitalize on it all while building their business.
That is a real impact.
written by RoofScope published on 02. 21. 2025